The Fanwood Business and Professional Association (FBPA) is kicking off its “Shop Local” campaign. It’s in concert with the national effort to encourage shoppers to support their local businesses over the holidays and throughout the year. Statistics show shopping local is good for the local economy, and for several years American Express has promoted “Small Business Saturday” on Thanksgiving weekend. It has been catching on, and this year, the big day is Saturday, Nov. 29

“Our local businesses aren’t just businesses,” said FBPA incoming president Brian Walter, “they are our neighbors, who work hard every day to keep our town unique and special. Please join us in supporting them and celebrating their hard work!”

Many folks reject the hubbub and anxiety of “big box” shopping during this busy season and the perfect antidote can be found right in your own downtown! In contrast with “Black Friday,” shopping local has the advantage of pulling you away from the crowds and finding unique gift items not available at the big chain stores.

“Most businesses in Fanwood support the community with cash and service donations for our Performance Series, Fanny Wood Day, National Night Out, Movies in the Park and more,” said Fanwood Mayor Colleen Mahr. “These are the things that make Fanwood a great place to live and we owe our support to these fine merchants, many of whom live in town.”

“Here in Fanwood, our retailers are selling holiday gifts including jewelry, crafts and fine handmade specialty items,” Mahr said. “We also feature many services where gift cards can be purchased, a lovely bakeshop to add to your holiday table and, of course, several dining opportunities to stop for a break during the holiday or to purchase a gift card.”

For a list of all Fanwood businesses, along with seasonal deals, e-mail the FBPA at info@fanwoodbusiness.com. Mahr added, “Do yourself and your community a favor. Shop local. Shop Fanwood!”